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Remember Naya Spring Water? Once a top imported brand, Naya had all but disappeared from the U.S. Now, its new owner, private equity firm Catterton Partners, is planning aggressive domestic expansion using the first 100 percent recycled plastic bottle as a key point of differentiation.
The Naya brand is strong in its home country of Canada. However, in the U.S., it is currently sold only in New York, where the 100 percent rPET [recycled Polythylene terephthalate] bottle will debut this month.
Next year, the brand is planning nationwide growth, said Naya president Daniel Cotte: “We used to be a big brand [in the U.S.].
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