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Promoting insurance services has traditionally relied on earnest pitchmen or scenes of car trips gone awry. But exotic birds?
Nationwide’s spots in the recent past featured scenes like a guy sitting in his living room with three tropical parrots on his head, singing the Nationwide theme song while a dude dubbed “The World’s Greatest Spokesperson in the World” interviewed him.
Not everyone was amused—among them, Matthew Jauchius.
Nationwide wanted a strong concept to go up against the Geico gecko and the Aflac duck.
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