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Nationwide Mutual Insurance Co. is reviewing its media planning and buying business.
Last year Nationwide spent more than $330 million in media, according to Nielsen. That figure does not include Internet or business-to-business spending.
Cheil's McKinney handles traditional media planning and Interpublic Group's UM buys media for the insurance company, which is based in Columbus, Ohio. Each incumbent is expected to defend.
Nationwide’s creative business, at McKinney, is not up for grabs.
McKinney, which is based in Durham, N.C.,
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