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Cinema advertising defied the rest of the market last year, growing 2 percent to $584.1 million, mostly on the strength of national and regional advertising, per figures released today (June 7) by the Cinema Advertising Council.
This accounts for revenue from more than 82 percent of the nation’s movie screens. National and regional advertising—about 77 percent of total revenue—grew 5.4 percent, offsetting a 9.6 percent decline in local spend.
Since 2003 when the CAC began reporting cinema ad revenue, the medium has continued to grow, becoming a reliable add-on to advertisers’ TV buys and a more regular part of the TV upfront.
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