National homebuilder Kaufman & Broad has pulled its advertising account in-house after more than five years with Dailey & Associates.
"They feel there are efficiencies that can be gained," said Brian Morris, president of Dailey, West Hollywood, Calif. "This is purely a business decision not based on our work."
Account billings in 1999 were approximately $5 million, according to Competitive Media Reporting.
The client could not be reached for comment at press time.
The agency will assist the Los Angeles-based client with the transition. There will likely be a "handful" of layoffs at Dailey in creative and account management, but most of the staff on the business will be transferred to other accounts, Morris said. --Angela Dawso