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O’Charley’s has found a new lead agency in Nashville, Tenn.
Bohan Advertising is taking on the restaurant chain’s creative business after a review. Media spending typically totals around $10 million a year.
In the pitch, Bohan executives distinguished themselves by capturing the tone of the brand and presenting ideas that went beyond traditional advertising, said David Ellis, vp of marketing at O'Charley's. The new shop's first campaign is expected in the fall.
There were two other finalists for the assignment but Ellis declined to name them.
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