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Nascar has asked Turner Sports for the keys to Nascar.com and is now looking for a digital agency to help navigate a site relaunch.
In an agreement announced Monday, Nascar will assume control of its digital and social media platforms—including Nascar.com as well as the racing body’s Facebook, Twitter and YouTube accounts; mobile and tablet apps; and connected device apps—in 2013. The site relaunch is planned for Jan. 1, 2013, but Nascar did not issue a formal RFP for the work, said Marc Jenkins, vp of digital media at Nascar.
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