Nascar Signs Content Deal With Screenvision

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Nascar is headed to the big screen. Through a content agreement announced Wednesday (Oct. 21) Screenvision will become “The Official Cinema Advertising Partner of Nascar.”
Beginning in February, Nascar content will be part of Screenvision’s pre-show programming for its 15,000 theater network.

Terms were not disclosed. The long-term deal markets the first time a sports organization has made a major commitment to marketing in cinema.

As part of the agreement, Nascar Media Group will create and produce a 90-second long-form piece featuring racing highlights, driver profiles, behind-the-scenes vignettes and fan tributes.

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