NAD to Cablevision: Tone Down Ad Claims

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NEW YORK The National Advertising Division of the Council of Better Business Bureaus has a message for Cablevision regarding certain ad claims that promise the fastest Internet in the country: not so fast my friend.

On Thursday the NAD — in response to a challenge issued by telecom rival Verizon — urged Cablevision to either change or dump its recent ads, which boast of superior Internet service. The self-regulatory organization specifically recommended that the phrases “fastest around,” “everything else is stuck in the past” and “most advanced fiber-optic network” be scrapped.

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