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News Corp. executives often present MySpace and Facebook as competing in different markets, with Facebook used as a communications vehicle and MySpace for entertainment. Whatever the case, a straight line can be drawn between more time spent on Facebook and less on MySpace.
According to new figures from Nielsen Online, total minutes spent on Facebook in April rose 699 percent from a year ago. At MySpace, meanwhile, total minutes spent fell a jarring 31 percent.
To be sure, MySpace remains a popular draw, with users spending 83 million minutes on the site in April.
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