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MySpace Music breaks its first outdoor campaign today in New York’s Times Square and on the Sunset strip in Los Angeles, according to Angela Courtin, svp of marketing, entertainment and content.
The first executions of the artist-centered campaign, which will run for the next four to six weeks, feature three musical acts with MySpace pages and “friends,” the Jonas Brothers, Lil Wayne and MIA, Courtin said.
The first round of ads represent the artists as they might appear on MySpace Music pages (the site is expected to launch in the next few weeks).
Headlines include “Songs We Can Agree On” for the Jonas Brothers and “Beats That Stick With Me” for Lil Wayne.
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