M/W Wins Virtual Ink Account

Pitch Likens Mimio Product to Post-It Notes
CHICAGO–Martin/Williams used its experience working for 3M’s Post-it Notes to win Virtual Ink’s business-to-business account.
The Minneapolis shop won the Boston company’s $5-8 million business after a review, conducted by Pile & Co. in Boston, that also included Carmichael Lynch, Minneapolis, and Hampel/Stefanides, New York.
M/W has begun work on a national branding campaign for a new product, Mimio, which transmits information written on whiteboards directly to PCs.
“We used Post-it Notes as a case study in the pitch because those were also a new way to communicate,” said Susan King, who will be the management supervisor on the business.