Muscle Milk "Katie" | Adweek Muscle Milk "Katie" | Adweek
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Muscle Milk "Katie"

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Muscle Milk broke its first TV advertising over the weekend, a series of 15-second spots that position the sports nutrition beverage as an evolutionary boost. For Katie, who is featured in this spot, that means that even though the voiceover tells us she often “confuses reality with reality TV and doesn’t quite get sarcasm,” that doesn’t stop her from attracting the guys. The drink has helped her get her body in stunning shape and she power walks with no less than five men who can’t keep their eyes off her. The tag: “Drink. Evolve.” Looks like the men need to desperately evolve too, but the kind of evolution they need will take much more than a protein drink. --Eleftheria Parpis