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Ad spending on Spanish-language media and African-American media fared better than overall ad market 2009. Compared to a 9 percent drop in overall ad spending, spending declined 4.7 percent on Spanish-language media and 7.3 percent on African-American media, according to a Nielsen report released Friday (March 12).
Spanish-language ad spending was down by nearly $270 million last year for a total of $5.4 billion spent on Spanish-language media. Declines in magazines, newspapers, TV and radio were offset by a 32.2
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