Mullen Sharpens Mobile Focus

In a nod to the increasing mobility of paid media, Mullen's MediaHub is launching a dedicated mobile practice to service the fast-growing channel.

The effort is described as a fusion of media and creative, illustrating that in the current environment, fashioning the best media mobile plans and buys for clients often entails a degree of specialized development. The creation and distribution of apps, banners and other tablet-friendly units will be the practice's main mission.

MediaHub staffer Brenna Hanly (pictured) now takes the title of mobile catalyst to lead the charge.

The agency's mobile apps and related work of late includes efforts for Century 21, MassMutual, Olympus, Stanley and Swiss Army.

See also: Mobile Special Issue - Focus on Marketing and Media