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BOSTON Mullen has merged its direct marketing and interactive departments to form a relationship marketing group led by Catherine Bartholow, an executive vice president with the Interpublic Group shop.
John Wolfarth, senior vice president and creative director, will oversee the new unit’s 30-person creative staff. The newly formed group, based in Mullen’s Wenham, Mass., headquarters, employs 105 staffers overall.
“This new structure underscores the importance of integration to the success of our clients and the growth of the agency,” said Bartholow.
“I
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