Mullen Rebrands LendingTree

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NEW YORK Who needs a broker when you can be your own financial savior?

A $40 million LendingTree campaign from Mullen that breaks nationally today rebrands the company beyond mortgages, stressing services such as money management and credit cards while emphasizing consumers' own ability to manage their finances with the tagline, "You to the rescue."

Marking the client's first strategy shift in 10 years, the campaign uses images of people in superhero costumes and a voiceover by iconic 60's Batman star Adam West.

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