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BOSTON Mullen said it has successfully defended its status as lead agency on the U.S. Department of Defense Joint Military Advertising, Market Research & Studies account following a review.
The contract is periodically reviewed, per federal guidelines.
The Interpublic Group agency in Wenham, Mass., has worked on the account since 2002. The new contract runs one year, with four renewal options. The total estimated annual contract value is $50 million for agency and subcontractor services, production and paid media expenditures.
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