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Shoring up its interactive team, Mullen has hired Alexis Denicke as vice president and associate creative director.
Denicke worked at both Bronner Slosberg Humphrey in Boston and its Strategic Interactive Group for the past six years, most recently as a vice president and senior copywriter.
As the creative head of Wenham, Mass.-based Mullen’s 12-person interactive department, Denicke will be the lead copywriter on projects for clients such as Oxygen Media, Dexter Shoes and General Motors. She will also probably work on the agency’s newest account, CompUSANET.com.
Denicke reports to Rich Person, executive vice president and director of direct and interactive marketing.
Mullen, said Denicke, offers her the chance to brand clients from the ground up across all disciplines.
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