Mullen Bows Interim Work For MSNBC

In its first campaign for MSNBC, Mullen captures the attention of prime-time viewers with stark images of the war in Kosovo and the shootings at Columbine High School.
The goal of the Wenham, Mass.-based agency was to convince people who want 24-hour news to choose MSNBC instead of CNN or Fox cable channels, said agency principal and chief creative officer Paul Silverman.
Mullen art director Amy Watt and copywriter Spencer Deadrick crafted the three 30-second spots now running on NBC and MSNBC in just four weeks time as an interim campaign until a more extensive brand campaign is developed, agency executives said last week.