Automotive account leader Cameron McNaughton has been named managing director of the Los Angeles office of Mullen—a key hub for the agency's Acura account.
McNaughton most recently was president at Hudson Rouge, a New York-based shop that WPP Group set up in December 2011 to handle Ford Motor’s Lincoln brand. McNaughton left last June and Mark LaNeve, the global chief operating officer of WPP's Team Detroit, asborbed the president's responsibilities.
McNaughton's position at Mullen is new. Since winning the Acura business last March, top agency leader Alex Leikikh, named CEO in December, and chief creative officer Mark Wenneker have been closely involved with the automotive account. (Wenneker has since moved from Mullen Boston to Los Angeles.) The Southern California office opened last summer and now has about 100 staffers.
Before Hudson Rouge, McNaughton spent five years running his own consulting firm, where he advised agencies and marketers like GMAC, Hyundai, Audi and Volvo. Before that, he spent 12 years at what was then called McKinney & Silver, where he was an executive director of account management on Audi.