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BOSTON Mark Wenneker, former group cd at Goodby, Silverstein & Partners, has joined Mullen as the No. 2 creative executive behind longtime CCO Edward Boches, who retains creative oversight and has no plan to leave the Interpublic Group agency.
Wenneker joins Mullen’s headquarters in Wenham, Mass., as managing partner and ecd. He will oversee day-to-day creative initiatives at the shop and report to Boches.
“This is a chance to actually help shape an agency,” Wenneker said. “Mullen has a vision, a management team and an entrepreneurial spirit that makes it an awfully desirable place for a creative person to work.”
Boches told Adweek: “I’m focusing more on where we’re going to navigate the agency [and] integration” of campaigns across all media.
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