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Reckitt Benckiser’s increased marketing spend and acquisition of Adams Respiratory made for some healthy earnings for the first half of the year. RB reported that its net revenues increased 11% ($6.1 billion). Growth was driven by higher investment in RB’s 17 Powerbrands, including Lysol, Calgon and Woolite, as well as the successful rollout of Airwick Symphonia.
The company noted that its marketing investment was significantly higher for the period. Pure media investment increased 25% to a level of 13.5%
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