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Citing readers’ needs for engaging, customized news content, MSNBC.com today (Tuesday) launched a smartphone-optimized version of its site.
The site, which debuted with Hilton Hotels as the launch sponsor, allows iPhone, iPad, Palm Pre and Android-powered devices to view content from MSNBC Digital Network’s many properties. (These include Today, Meet the Press and Dateline.) It is aimed at providing a “brand centric,” “immersion experience” for consumers, said Jeff Maurone, product manager for MSNBC.com.
The target audience is consumers who purchase cutting-edge smartphones.
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