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Mullen has been hired by MSNBC in New York for an interactive-related assignment.
An MSNBC representative last week confirmed that the Wenham, Mass., agency was working for the client but would not give details. Mullen president Joe Grimaldi declined comment. Billings were not disclosed.
Quantum Leap Communications in Chicago, MSNBC’s agency of record, is the only shop known to have worked for the client.
Mullen’s interactive arm has grown significantly in the past few months, picking up assignments from General Motors, Oxygen Media, Dexter Shoes and the Agfa-Gevaert Group.
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