MRM's Jon Schneider Dies at 52

NEW YORK Jon Schneider, evp, director of client service for the flagship office of MRM Worldwide, died suddenly on March 22 at his home in Brooklyn, N.Y. He was 52 years old. Schneider, a brand advertising and digital/direct marketing veteran, joined MRM in April 2006, and was a key and respected member of the agency's executive leadership team. In addition to overseeing client services on the New York agency's accounts -- which include MasterCard, Intel, ExxonMobil, Bertolli, Nikon, Verizon and the U.S. Army -- Schneider was also instrumental in the agency's win of Diageo brands, Crown Royal and Captain Morgan. He was also leading efforts on a new pharmaceutical practice at the agency. Schneider joined MRM from Digitas in New York, where he was vp, marketing director, working on Virgin Mobile and American Express. "Jon and I go back a long way," said MRM CEO Reuben Hendell, who worked with Schneider for many years when the two were at Digitas. "I'll miss his clear-eyed, no-nonsense assessments, which were more often than not delivered with warmth and his signature wry humor. I'm proud to say that over the years, he became a friend in addition to a trusted colleague, and I think I speak for the entire agency and the clients that have gotten to know Jon, in saying that he will be very sorely missed. Our hearts and prayers are with his family." MRM New York managing director Corey Mitchell informed the agency of Schneider's passing in an e-mail Monday morning, saying: "Jon's warmth, wonderful nature, humor and wit will be missed, and his sudden death is a reminder of how short and precious life is." Prior to MRM, he spent nearly eight years at Digitas, where he led eCRM and digital marketing efforts for the wireless business (Cingular and Virgin Mobile at different times), and financial services accounts (American Express, Dunn & Bradstreet). He was a 20-plus-year veteran of acquisition and relationship marketing in the telecom, technology, retail and financial services categories across both b-to-b and b-to-c brands. Schneider was born in New Rochelle, N.Y., on Feb. 11, 1957, and grew up in Larchmont, N.Y. He attended Fordham Preparatory school in the Bronx and was an alumnus of the College of the Holy Cross in Worcester, Mass. He is survived by his wife Rosemary; two brothers, Tom and Russ; a sister, Sue; and 20 nieces and nephews. A wake will be held on Thursday, March 26 at Frank E. Campbell Funeral Chapel, 1076 Madison Avenue at 81st Street in New York from 2-5 p.m. and from 7-9 p.m. A funeral service will take place at the chapel on Friday, March 27 at 11:30 a.m.

Brand Marketing

MRM's Jon Schneider Dies at 52

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