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Bridgestone, the sponsor of the Super Bowl XLIII Halftime Show starring Bruce Springsteen, will run a pair of 30-second spots during the NBC telecast on Feb. 1. One stars Mr. and Mrs. Potato Head and another takes viewers to Saturn’s largest moon.
“When it comes to getting your message out there, no advertising opportunity compares to the reach and impact of the Super Bowl,” said John Baratta, president of the client’s consumer replacement tire sales operations in the U.S.
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