MPG N.A. Taps Holliday as CEO


NEW YORK MPG has reached outside the agency world and hired Shaun Holliday as the next CEO of MPG North America, replacing Charlie Rutman, who assumed the post in 2005.

Holliday will begin his role as CEO effective Jan. 1, and Rutman will remain a senior advisor to the agency.

Holliday will oversee all operating units of Havas Media in the U.S. and Canada, including MPG and digital arm Media Contacts. He will report to Maria Luisa Francoli, worldwide CEO of MPG, and to Alfonso Rodes, global CEO of Havas Media.

"With the global media industry undergoing a major transformation on multiple levels, more than ever, it is essential that media agencies become full strategic marketing partners to their clients," said Francoli in a statement. "Shaun's unique skills and background make him ideally suited to bring next generation leadership to the industry, and we are confident that he is exactly the right person to take MPG North America forward to the next level of success."  

Holliday, 50, has held senior posts at several major consumer-focused marketing companies. Most recently, he was a CEO-in-Residence at Gryphon Investors, a leading private equity firm. Previously, he served as president of new business and innovation for Newell Rubbermaid, president of international for the Pepsi Bottling Group, CEO of Diageo's Guinness Ireland Group and general manager of Frito-Lay's direct division. He also has served as CEO of two technology startups, eMac Digital and 

Added Rodes in statement: "Shaun has a strong reputation for growing client value through superior consumer insight and strategic innovation, and for improving client service by driving organizational alignment, execution discipline and collaboration." 

MPG said Rutman would now begin the "second phase" of his contractual agreement with the agency, "the terms of which had been established upon his arrival to the company in early 2005."  Effective in January, he will join the MPG North America Advisory Board, and will become a senior advisor to MPG. "We are delighted and truly fortunate that Charlie will continue serving the interests of MPG as he is one of the most respected and well-regarded professionals in the industry today," said Rodes.
During his four-year term as CEO Rutman brought in several new clients including Dannon, ExxonMobil, Boehringer-Ingelheim, Esurance, Pearle Vision, Sears, Carnival Cruises, Spiriva, Mucinex and Jones Apparel Group.

"This is a dream-come-true opportunity which enables me to fulfill my long-term plan," said Rutman in a statement. "I get to do what I love to do -- work with clients and the media community -- and at the same time I have a chance to broaden my interests and influence, and hopefully obtain the work-life balance that so many of us seek." 

In a statement, Holliday called MPG "a world-class company that I have long admired. The seismic change currently under way in the media communications industry creates a tremendous opportunity to reshape the way MPG can add value to a client's business, leveraging the outstanding resources and capabilities available across the global Havas Media platform."