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NEW YORK MPG has reached outside the agency world and hired Shaun Holliday as the next CEO of MPG North America, replacing Charlie Rutman, who assumed the post in 2005.
Holliday will begin his role as CEO effective Jan. 1, and Rutman will remain a senior advisor to the agency.
Holliday will oversee all operating units of Havas Media in the U.S. and Canada, including MPG and digital arm Media Contacts. He will report to Maria Luisa Francoli, worldwide CEO of MPG, and to Alfonso Rodes, global CEO of Havas Media.
“With the global media industry undergoing a major transformation on multiple levels, more than ever, it is essential that media agencies become full strategic marketing partners to their clients,” said Francoli in a statement.
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