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Reasoning that moving is right up there with dentistry in its consumer appeal, United Van Lines is attempting to lighten things up with a new campaign.
The work, breaking this week from new agency Grey New York, also introduces the tagline, “There’s moving and there’s moving United,” and a new logo from New York design firm Lippincott. The rebranding marks the launch of United’s expanded set of services, which includes the moving and storage of portable containers.
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