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Despite movie theaters’ persistent messages to “turn off your cell phones” when films begin, one documentary is motivating nearly one in 10 activists to turn on, text in and speak out against the clandestine slaughter of dolphins in a Japanese village during its closing credits.
That movie is The Cove, the 2009 Sundance Film Festival’s Audience Award winner that was released domestically by Lionsgate and Roadside Attractions this summer. Participant Media handled The Cove’s social action campaign, and hired San
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