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Movado Group has launched a new campaign designed to utilize the sensuality of the human form — photographed in unexpected ways — as a backdrop for its jewelry designs.
The ad campaign, featuring photography by Robin Broadbent, will premiere in December 2009 issues of various national consumer magazines, as well as in national and regional newspapers.
“The campaign reflects a collaboration and exploration of Movado’s relationship with art and its branding,” said Richard Tassone, creative director of Movado Group, in a statement.
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