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Dude, Mountain Dew is back in the game.
The PepsiCo brand said Tuesday that it will use its first in-game Super Bowl spot since 2000 to push its Mtn Dew Kickstart beverages—the line of low-calorie drinks that launched in 2013 and combine Mountain Dew with fruit juice and a kick of caffeine.
The brand didn't reveal much about the creative, other than to say it will be "a hilarious TV ad that combines fan-favorite ad elements and is guaranteed to have fans talking."
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