Mountain Dew Taps Into Your '90s Nostalgia By Resurrecting GUTS Aggro Crag

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Those who grew up in the '90s—and watched Nickelodeon religiously—are probably familiar with the legendary show GUTS. For those not familiar, the show featured a fake mountain (called the Aggro Crag) that competitors would race up. Tapping into '90s kid nostalgia, Mountain Dew resurrected the Aggro Crag in New York City last week as part of its "Dewcision 2016" campaign.

The purpose of the campaign is to get die-hard Dew fans to vote for one of two flavors—Baja Blast or Pitch Black.

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