Motorola XOOM, "Capsule"

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Using the XOOM tablet is a lot like being in the cockpit of a well-apportioned intergalactic spacecraft from the future. That’s the preposterous though visually impressive message delivered in this mcgarrybowen spot for the Motorola product (co-branded with Verizon and Google). It begins with a guy taking a casual stroll on a boardwalk, when he suddenly comes upon a mysterious floating XOOM, picks it up and is immediately swallowed whole by a shining silver hovering rocket pod—like something Lady Gaga would travel in to an award show.

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