Motorola Reviews Relationship Marketing | Adweek
Advertisement

Motorola Reviews Relationship Marketing

Advertisement

CHICAGO Motorola is talking to several shops in a review of its global relationship marketing business, which includes interactive chores, sources said.

Contenders include WPP Group's Wunderman and OgilvyOne, and Havas' Euro RSCG 4D, sources said.

The review represents an effort at consolidation, sources said. Wunderman handles corporate Web assignments as well as online work supporting client mobile devices; other chores are handled by various shops, including OgilvyOne.

Spending for the work in review could not be determined.

A Motorola representative said the company had no comment "on rumor and speculation." The agencies either could not be reached or declined comment.

The Schaumburg, Ill., company's lead global creative shop remains WPP's Ogilvy & Mather. That account is not part of the review, sources said. Motorola spent about $40 million on measured media in the U.S. last year, according to TNS Media Intelligence/CMR. Estimated global ad spending is $100 million.

Motorola last month shifted its U.S. media planning and buying business to Aegis Group's Carat in New York from Interpublic Group's Universal McCann, also New York.