Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Subway was the top brand in the U.S. for a third year in a row, while two huge tech companies, Google and Apple, which battled privacy issues and product defects, fell down the popularity list.
Market research firm YouGov ranked the top brands for all of 2012. YouGov assigns a BrandIndex Buzz score of -100 to 100 based on daily surveys of 5,000 people.
Subway continued its “Famous Fans” ad campaign last year featuring star athletes.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in