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A handful of agencies are competing to handle global creative duties on a new joint venture between Morgan Stanley and Citi, sources said.
Under the venture, which took effect in June, Morgan Stanley combined its Global Wealth Management Group with several Citi units, including Smith Barney in the U.S., Quilter in the U.K. and Smith Barney in Australia. Morgan Stanley owns 51 percent of the venture — known as Morgan Stanley Smith Barney — and Citi, 49 percent.
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