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There are not only more online video ads being shown, but users are showing grudging acceptance of such interruptions.
ComScore said the number of online video viewers in October was 175 million, up 5 percent. More importantly, the amount of video viewed rose sharply. The average online video viewing time rose to 15.1 hours, up 40 percent. Video ads reached 45 percent of the U.S. population last month, with an average of 34 exposures.
Separately, video monetization service FreeWheel released stats showing the still-new market for online video ads maturing.
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