More Nestle Brands for Dailey | Adweek

More Nestle Brands for Dailey


LOS ANGELES Interpublic Group's Dailey & Associates here has added several Nestle candy brands -- including Butterfinger, Goobers, Sno-Caps and Raisinettes -- without a review, according to sources.
The incumbent on Butterfinger was WPP Group's JWT, New York, a roster shop that handles numerous Nestle labels, including Toll House. The incumbents on the other candy brands could not be determined.
As a roster shop, Dailey already handled Nestle Crunch, Baby Ruth and Wonka, according to sources.
Representatives at Dailey, JWT and the client either could not be reached or declined comment.
Dailey has also been assigned creative chores on Nestle's Boost, according to sources. The incumbent was independent Olson, Minneapolis. In July 2007, Nestle acquired Novartis Medical Nutrition, Minneapolis, which makes Boost.
In March, Nestle shifted chores on Carnation Instant Breakfast from IPG's McCann Erickson, Los Angeles, to Dailey as well.
Glendale, Calif.-based Nestl