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NEW YORK Wieden + Kennedy strengthened its international relationship with Honda, with the agency’s Amsterdam, the Netherlands, office picking up the automaker’s environmental marketing efforts in Europe, the Middle East, Africa and Russia.
The first TV, print and digital work will support Honda’s launch of its Insight family hybrid in Europe next spring.
An agency representative declined to comment on spending behind the initiative, which
extends across cars, motorcycles and power equipment. While Honda spends more than $150 million in Europe and Africa, it could not be determined how much is used for environmental advertising.
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