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Havas kept up its yearlong new-business momentum, with its Euro RSCG network today adding creative duties on Reckitt Benckiser’s Durex and Scholl brands.
Recent work for Durex and Scholl was produced by Interpublic Group’s McCann Erickson.
Global ad spending could not be immediately determined, though the combined brands have in recent years been modest domestic spenders, with combined outlays of $10 million or less, per Nielsen.
Reckitt itself added the two product lines following its acquisition of SSL.
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