Moonfruit's Twitter Push Provides Cautionary Tale

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NEW YORK Marketers looking to leverage Twitter beware: the company will only let you rig the system so much, as one brand recently discovered.

Moonfruit, a U.K.-based company that offers free Web site building tools, saw a great opportunity to raise brand awareness on Twitter. The company last week kicked off a sweepstakes, giving away 10 MacBook Pro computers to Twitter users that include the #moonfruit tag in their tweets. (The sweepstakes ended on July 7.)

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