Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
Recognizing consumers are looking for more value for their dollars, the Monte Carlo Resort and Casino in Las Vegas puts an unconventional spin on luxury with its new ad campaign, “Unpretentiously luxurious.”
The initiative, which breaks next week, aims to create an image of luxury that doesn’t take itself too seriously.
One print ad features a platinum blonde in a glamorous silver bathing suit confidently swaying her hips, with the hotel’s pool and palm trees in the background.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in