Monster.com Asks: 'Are You in the Right Job?'

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NEW YORK Online job service Monster.com has launched a new global advertising campaign via BBDO in New York that asks, “Are you in the right job?”

The effort includes humorous depictions of employees suddenly realizing they are in the wrong professions.

The campaign, which promotes Monster’s redesigned site, launched on NBC during the Golden Globe Awards last Sunday with a 30-second spot in which a terrified construction worker clings to what is revealed to be a steel beam only a few feet off the ground.

Other spots show an EMT worker fainting at the scene of an accident and an ’80s-style keyboardist disrupting the recording of a dramatic film score.

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