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BOSTON Online employment service Monster.com said it has tapped a unit of Interpublic Group’s Deutsch for direct marketing chores following a review. PreVision Marketing, an independent shop in Lincoln, Mass., was the incumbent.
Maynard, Mass.-based Monster did not disclose review contenders nor give a budget figure, though one source said the work is worth $10-15 million annually to New York-based Deutsch’s direct marketing division.
PreVision could not immediately be reached for comment, and it is unclear if the shop defended.
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