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* Among U.S. adults identified as “Awakening Consumers” (i.e., the roughly one-fourth of Americans most attuned to environmental issues), 6 percent think the current economic downturn will completely kill the green movement, and another 32 percent think it will leave the movement “dampened.” But 38 percent think it will make the movement stronger. (Green Team)
* Thirty-five percent of women cite natural ingredients as important to their choice of beauty products. Twelve percent cite recycled packaging.
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