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It’s a pity for supermarkets that mothers do more grocery shopping than fathers. Fathers are less tightfisted in the store than mothers, according to polling data in a Yankelovich Monitor Minute issued late last month.
While 69 percent of the survey’s fathers agreed that “Food choices are the last thing I cut back on in tough economic times,” just 48 percent of the mothers said so. Fathers were also more likely than mothers (77 percent vs.
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