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NEW YORK Mohegan Sun is taking its latest cue from musical theater. But instead of Broadway actors singing show tunes, they’re singing remakes of popular songs in their own special style.
The Connecticut-based casino on Tuesday launches a television and radio campaign from MDC Partners’ Kirshenbaum Bond + Partners that positions the company as a safe, feel-good place to spend time.
One of the three 30-second spots, “Super Freak,” shows performers from Broadway shows, including Wicked and A Chorus Line, singing and dancing around the casino to a musical number set to the tune of Rick James’ “Superfreak” with the lyrics changed to reference Mohegan Sun.
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