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Moe’s Southwest Grill is conducting its first nationwide mobile marketing effort to launch its take on the Philly cheese steak. The Phil E. burrito, which consists of grilled sirloin steak, sizzling peppers, onions and mushrooms, shredded cheese, and Moe’s signature spicy white ‘queso’ wrapped in a warm tortilla, is its new limited-time only menu offering.
As a promotion, Moe’s partnered with Opt It to offer a $2 off mobile coupon. To receive it, consumers are asked to text MOES at the number 46786.
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