Modern PSAs Shock or Amuse Where Classics Only Preached

The format can help jumpstart creatives' careers

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Imagine you're watching an X-rated version of Game of Thrones (you don't have to admit that out loud), and all of a sudden, up pops a message about testicular cancer.

Believe it or not, it actually happened. In the scene, porn star Eva Lovia takes a moment out of an act near her partner's privates to demonstrate a cancer check, then directs the viewer to a website, PlayWithYourself.org, for more information. After that brief but masterful stroke, Lovia and her cohorts return to a story that was most definitely not written by George R.R.

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